When users come to the internet, they are unaware of the intricate layers of participants, invisible systems, software, and principles that are involved to guarantee the success of their visit. Before this class, I had no idea of the working system of the World Wide Web. This class pushed, enlightened and tested my learning curve. It connected the dots to digital marketing, web analytics, metrics, and optimization; in essence, the usability of the web.  

Who knew that a landing page is an opening door to a website that can lead users to a shopping cart or to another site? Who knew that retargeting is a thing? What is a social media marketing strategy? Who knew that social media can be monitored by using #hashtags? How important is an influencer? Can I become one?

In my world, I take pauses, rest periods, however, I never stop or give up; so whenever I’m pushed to the limit, or reach a learning curve I review the material, research what I don’t know or understand.

My goals in this class were to understand the increased growth of digital marketing; analyze strategic methods of digital marketing and understand the differences between traditional marketing and digital marketing. At the end and completion of this class, my goals were attained. I have not reached mastery but striving to embrace everything there is about this field.

Digital marketing is a strange animal to tame, it continues to grow and forever evolving. I’m excited about being a part of an industry that never stops nor sleeps. Now I know and understand the interactions of all of the working systems of the World Wide Web.

My matriculation into Full Sail University has been a Godsend for me. I needed a transformation in my life and being in school, learning and processing different information has lifted my existence. I have had my own business for a few years, experiencing its ebbs and flow but never gave up.

The background of the company consists of marketing, brand management, consulting and training. We design learning modules, make assessment of current workplace policies for small businesses and medium-sized companies.

Even though we provide these services, we needed more to stay relevant and competitive in our industry. Full Sail will provide the knowledge and the skill sets I need to push my company into the digital age. I am excited to learn more about search engine optimization, conversion rate optimization and how to generate traffic and leads and more. The digital world is quickly evolving and changing, almost daily (HubSpot). Modern marketing is not passé yet but is slowly dying.  

“With over 3.2 billion people on social media globally, understanding how to market on various social platforms has become an integral part of every business’s success. These social media statistics will help you learn how marketers today are expanding their reach, boosting brand awareness, and promoting their products and services through these channels — so you can do the same (HubSpot).”

Not only am I anticipating to learn about the processes of digital marketing but about my metamorphoses as well.

References

https://www.hubspot.com/marketing-statistics

Welcome to my world. Over the years I have faced many ups and downs which pointed and directed me to me…as to who I am and where I want to go. Life has taken me on many paths; some of the roads are less traveled and unfamiliar while others feel like home. Wherever my experiences have driven me I know it’s my destiny.

I shine like a diamond because my best me illuminates while under pressure. My durable strength is manifested in the worst of times…just like gold. I’m not a light hidden under a bush but a blaze that’s setting the world afire.  

Be yourself; Everyone else is already taken.

— Oscar Wilde.

This is the first post on my new blog. I’m just getting this new blog going, so stay tuned for more. Subscribe below to get notified when I post new updates.